Rimmel (commonly known as Rimmel London) is a British multinational cosmetics brand, now owned by parent company Coty. The House of Rimmel was founded by French-born British cosmetics entrepreneur Eugène Rimmel in 1834, in Bond Street, London.[1]
With creative success with these products, Rimmel London began creating products such as pomades and mouth rinses. Today, the brand is one of the world's most popular make-up producers.
Marketing and spokesmodels
Rimmel's company motto is "Get the London Look". The faces of Rimmel were Kate Moss,[2] Sophie Ellis-Bextor, Lily Cole, Ayumi Hamasaki,[3] and ITV's Holly Willoughby.
In October 2009, it was announced that