Re:think is an imprint label under Capitol Christian Music Group, founded by Charlie Peacock in 1996.[1] It signed several acts, including This World Fair, The Colour,[2] Sarah Masen and Switchfoot.[3] Re:think is well known for supporting One Campaign as well as the lowercase people Justice Fund.[4]
History
Re:Think was founded in 1996 by music industry veteran Charlie Peacock, with the intention of marketing artists outside of the usual CCM box. "I never really wanted to be associated with it as a genre," he says.[5]