Restaurant Brands

Restaurant Brands New Zealand Limited (RBD), trading as Restaurant Brands, is a New Zealand fast food company. Restaurant Brands currently operates and owns the master franchising rights for the Carl's Jr., KFC, Pizza Hut, and Taco Bell brands in New Zealand. Restaurant Brands operates most of New Zealand's stores for the brands they own rights to and provides management and support services to New Zealand's independent franchisees of the remaining stores.

History

Restaurant Brands was formed to acquire shares in KFC and Pizza Hut from PepsiCo. It acquired KFC in 1989 and Pizza Hut in 1995. The company originally purchased 122 stores, 91 KFC stores, 46 Pizza Hut stores and 2 Joint KFC and Pizza Hut stores.

In 1997, it listed on the New Zealand Stock Exchange with an offer price of NZ$2.20.

In 2016, Restaurant Brands shares jumped 9.8 percent on the news that it had purchased New South Wales largest KFC franchiser, QSR Pty Ltd, for A$82.4 million in cash and scrip. As a result of this deal, QSR's vendor Copulos Group will gain a 4.9% shareholding in Restaurant Brands.[3]

Brands

Current

KFC

KFC entered the New Zealand market in August 1971, with the opening of its first restaurant in Royal Oak, Auckland. By September 1973, KFC had opened nine restaurants - four in Auckland and one each in Hamilton, Rotorua, Wellington, Christchurch and Dunedin.[10]

Restaurant Brands acquired the brand in 1989 after being publicly floated by PepsiCo. KFC is Restaurant Brands largest revenue earner; in the 2017/18 financial year, KFC contributed $320 million of Restaurant Brand's $421 million sales income.[11]

Pizza Hut

Pizza Hut entered the New Zealand market in September 1974, with the opening of its first restaurant in New Lynn, Auckland. Businessman Garry Melville-Smith owned the franchise rights for Pizza Hut in New Zealand from 1974 to 1996. Under Melville-Smith's leadership, Pizza Hut dominated New Zealand's fast food market during the 1970s, 1980s and 1990s, capturing 75% of the market share at its peak. During that period, Pizza Hut operated as a dine-in family-oriented restaurant serving alcohol, pasta, salad bars and desserts. By 1990, there were 36 Pizza Hut stores in New Zealand. In 1996, Melville-Smith sold the New Zealand franchise back to PepsiCo, which subsequently rebranded as Restaurant Brands in 1997.[12]

After the acquisition, Restaurant Brands changed Pizza Hut from a dine-in business to a home delivery and takeaway operation commencing 1998.[13][14] This was achieved by acquiring and rebranding the Eagle Boys chain in New Zealand.[13][12] The first Eagle Boys store was converted to a Pizza Hut in June 2000 and the last store was converted just 13 weeks later. The majority are now home delivery and takeaway outlets. Pizza Hut commenced selling a number of its smaller regional stores to independent franchisees in 2011.[13]

In February 2016, the original New Lynn dine-in restaurant was demolished and replaced with a takeaway store.[14] In late September 2024, Pizza Hut celebrated the 50th anniversary of its establishment in New Zealand by holding pop-up lunch and dinner buffet and dessert events in Auckland.[15]

Carl's Jr.

In 2011, Restaurant Brands acquired the New Zealand franchise for Carl's Jr. The brand commenced rolling out stores in late 2012 and now has nearly 20 stores in operation.[13]

Taco Bell

Rumours of Taco Bell being introduced to the New Zealand market by Restaurant Brands began to surface in 2011.[16] In 2013, Restaurant Brands hinted at the possibility of further expanding and introducing Taco Bell to New Zealand, saying it could be achieved within the next year or two. Speculations resurfaced in 2015 when a Taco Bell-branded sign appeared on a Ponsonby Road storefront, later revealed to be a hoax.[17][18]

Speculation of Restaurant Brands acquiring the New Zealand Taco Bell rights has risen after the announcement in 2017 that the Auckland-based company had acquired a Hawaii-based fast food operator of the Taco Bell brand, among others, that operates in Hawaii, Guam, and Saipan. The company stated that the acquisition was not a prerequisite for acquiring the New Zealand rights, but rather a move that would give Restaurant Brands greater insight into the inner-workings of the brand.[19]

It was reported in April 2018 that Restaurant Brands had acquired the New Zealand franchise rights for Taco Bell

KFC

Pizza Hut

Carl's Jr.

In 2011, Restaurant Brands acquired the New Zealand franchise for Carl's Jr. The brand commenced rolling out stores in late 2012 and now has nearly 20 stores in operation.[13]

Taco Bell

It was reported in April 2018 that Restaurant Brands had acquired the New Zealand franchise rights for Taco Bell

Former

Starbucks

Restaurant Brands secured the New Zealand franchise for Starbucks Coffee in 1998, opening the first Starbucks store in Parnell, Auckland, reaching 26 stores nationwide.[13] In September 2018, Restaurant Brands announced that it would not be renewing its licensing agreements with Starbucks Coffee International, Inc. (SCI), and with the approval of SCI, sold all fixed assets and stock of its Starbucks stores to Tahua Capital Ltd for NZD$4.4m, with the completion of sale in October 2018.[22]

type	Private
traded as	nzx: RBD (1997-2025)
owner	Finaccess (2025-present (100%))
foundation	1989
location city	Auckland, New Zealand
key people	Russel Creedy, CEO Grant Ellis, CFO
products	KFC Taco Bell Pizza Hut Carl's Jr
industry	Quick-service restaurants
num employees	12,550‡R1R‡
equity	NZ$363 million (market capitalisation 27 August 2025)‡R2R‡
homepage	https://www.restaurantbrands.co.nz/

History

Brands

Current

KFC

Pizza Hut

Carl's Jr.

Taco Bell

KFC

Pizza Hut

Carl's Jr.

Taco Bell

Former

Starbucks

Starbucks

Expansion

Australia

United States and insular territories

External links

References