Remco Industries Inc. was an American toy company. Founded in 1949, it is known for toys integrating technology and innovation from their inception.[1]
History
Remco was founded in 1949 in New York City by cousins Isaac Heller and Saul Robbins. The name was a portmanteau of "remote control". As Heller had been an electronics technician at the US Navy, Remco's first toys were 2-way communication devices such as walkie-talkies. Some products by Remco in the 1950s included the Tiny Tim Pocket Toy Radio, Movieland Drive-In Theatre, Coney Island Penny Machine, Dick Tracy Electronic Wrist Radios, and Yankee Doodle Secret Rocket Test Center. The slogan "every boy wants a Remco toy" was used in Remco's early TV commercials.[2]
Remco began to expand its line in the 1960s starting with their slogan which was adaapted to the more inclusive "every boy wants a Remco toy... and so do girls!"[3]