Rely was a brand of superabsorbent tampons made by Procter & Gamble starting in 1975. The brand's advertising slogan was "It even absorbs the worry!", and claimed it could hold up longer than the leading tampon, because it was made differently.[1] "Remember, They named it Rely" was the last line of most commercials.
Due to consumer health issues and complaints, as well as mounting legal issues, Rely tampons were removed from the market in 1980.
Product
Rely tampons were made with carboxymethylcellulose and compressed beads of polyester. After insertion into the vagina the tampon would take on a cup shape that would expand in both width and length, with the intent that the cup would hold menstrual fluids. This differed from other tampons of the era, which were often made with cotton and rayon and would expand in length but not width, which could result in leakage.[1] A Rely tampon was reportedly able to absorb nearly twenty times its own weight in fluid.[2]