Reflexive Entertainment was an American video game developer based in Lake Forest, California. The company was cofounded by Lars Brubaker, Ernie Ramirez, James C. Smith and Ion Hardie in 1997. They developed nineteen games independently (for Microsoft Windows, Xbox and Mac platforms), published two games, started distribution of downloadable casual games on its online Arcade, created a division of its Arcade entirely devoted to Mac games for Mac users and started hosting ad supported free online web browser games.[1] In 2005, Reflexive's Wik and the Fable of Souls won three awards at the 2005 Independent Games Festival which included Innovation in Visual Art, Innovation in Game Design and the Seumas McNally Award For Independent Game Of The Year.[2]
On October 20, 2008, Reflexive Entertainment was acquired by Amazon.[3] On February 3, 2009, Amazon.com began hosting casual game content for internet download.