Reebok Pump is a line of athletic shoes that was first released on November 24, 1989, by Reebok.[1] It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.[2]
History
In 1988, Reebok acquired tennis and ski brand Ellesse, along with its developmental technology including a inflatable tongue in a ski boot developed by Ellesse's founder, Leonardo Servadio. Reebok CEO Paul Fireman created an internal innovation team called Reebok Advanced Concepts, that brought the inflatable bladder design to a partnership with Design Continuum, an industrial design firm, to develop a shoe that used inflatable chambers that pump up for a custom fit, the Reebok Pump.[2][3][4]