Red River Cereal is a porridge, or hot cereal, made with a blend of cracked wheat, rye, and brown flaxseeds that was first created in 1924 in Manitoba, Canada and patented in 1929.[1] In July 2022, Arva Flour Mill announced it had acquired the brand from a subsidiary of J.M. Smucker Co.[2]
History
1924-2009
Created in 1924, it was initially manufactured by the Red River Grain Co.[3] In 1928, manufacturing was taken over by Maple Leaf Milling Co.[4] The cereal takes its name from the Red River of the North, more specifically the valley surrounding Winnipeg. The Red River brand name was acquired in 1995 by Robin Hood Multifoods, Inc. of Markham, Ontario, part of the Smucker Foods of Canada Co.[5]
Smucker's, the new owner of the brand, then made a decision to withdraw Red River Cereal from the US retail market,[6] making Red River available in the United States only through mail order and internet sales.
2010-2019
External links
- Official Website
- Description of the product. Foodie site description
References
- Gertrude Skilling Kavaner and The Invention of Red River Cereal redriverbreakfastcereal.blogspot.com, retrieved 24 March 2021^
- Arva Flour Mills Announces Acquisition of Red River Cereal Brand from The J.M. Smucker Co. Business Wire, retrieved 2023-01-05^
- Hearty breakfast cereals basic to multigrain bread