Rebel, formerly Rebel Yell until 2020, is a brand of Kentucky straight bourbon whiskey owned and marketed by MGP Ingredients. Rebel Yell is currently distilled and aged at the Lux Row Distillery, in Bardstown, Kentucky, which opened in 2018.[1] As is typical for a bourbon, it is sold at 40% alcohol by volume (80 U.S. proof). Before the opening of the Lux Row Distillery, the brand was produced under contract by Heaven Hill at its Bernheim distillery in Louisville.
The brand was originally produced in the 1930s at the Stitzel–Weller Distillery and has a wheated mash bill, like some other brands from that distillery. As indicated by its name (especially its prior name), the brand was historically marketed as being associated with the Confederate States of America. Until the 1980s, it was distributed only in the Southern United States.
History
The W.L. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash