Rara Noodle (रारा चाउचाउ or रारा तयारी चाउचाउ) manufactured by Gandaki Noodles (P.) Ltd. in Pokhara is the first instant noodle of Nepal and also the SAARC nations.[1] The product was introduced in the 1980s. The noodle was named after the largest lake of Nepal, the Rara Lake.[2] The noodle held as the first position in the noodle market until Wai-Wai was introduced in 1984.[3] Currently, it is produced by Him-Shree Foods.[4] The company also created an iconic marketing catchphrase आर् ए आर् ए रारा, मीठो भन्छन् सारा (trans. R A R A RARA, Everyone says it delicious. ) which is the theme jingle for the product.
The noodle is pre-cooked and flavoured and it can be eaten straight from the packet or cooked.
History
According to the founder and CEO of company Krishna Acharya and Phanindra Man Shrestha, the company first started by purchasing Chinese noodle-making machines to produce the Cinke Chaumin (सिन्के चाउमिन).