Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider.
Acquisition
In 2005, Rakuten acquired LinkShare for US$425 million in cash,[1] making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal.
Rebranding
Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising.[2]