Rabanne previously known as Paco Rabanne is a French luxury fashion house founded in 1966 by the Spanish-born naturalised-French fashion designer Paco Rabanne.
In 1968 a licensing deal was signed for perfumes with Puig.[1]
Puig acquired the house in 1986.[2]
The house’s couture line was discontinued in 1999.[3]
Patrick Robinson was appointed as the brand’s creative director in December 2004.[4]
In late 2016 a store opened at 12 Rue Cambon in Paris, France in a 60 m2 space.
On 3 March 2020 a store was opened at 54 Rue du Faubourg Saint-Honoré but it was closed by 2022.[7] In November 2021 it was announced that the chain would open a 1,650 sqft flagship store at 39 Avenue Montaigne, the space would replace a Nina Ricci store.[8] The store was opened in January 2022.[9]
Nadia Dhouib was appointed as the brand’s general manager in April 2022 after working for Galeries Lafayette.[10] In an interview with Vogue Arabia she stated that she wanted to help create a unified voice from the fashion to fragrance divisions and also broaden the brand’s audience.[11]
In 2023 the brand was rebranded from Paco Rabanne to Rabanne. Along with this Rabanne Makeup was launched and made available in Selfridges, Sephora and Ulta. They also created a collection with H&M.[12]
In 1968 Paco Rabanne and Puig began working together and in 1969 the first Paco Rabanne fragrance "Calandre" was launched.[1][14]
1 Million was launched in 2008 and it was the last scent that Paco Rabanne helped developed.[15] Since the launch it has Rabanne's most popular mens fragrance and one of the most popular worldwide.[16] In 2022 WWD rated the fragrance as one of the 100 greatest fragrances.[17] Since 1 Million launched other editions have versions of the fragrance have been released including "1 Million Intense" (2013), "1 Million Cologne" (2015), 1 Million Privé (2016),[18] 1 Million Lucky (2018),[19] 1 Million Parfum (2020),[20] 1 Million Elixir (2022),[16] 1 Million Royal (2023),[21] 1 Million Golden Oud (2023).[22], "Million Gold" (2024), "Million Gold Elixir" (2025), and "1 Million Night Elixir" (2026), A feminine version of the fragrance was launched in 2010 called "Lady Million".[23][24] In 2014 Lady Million Eau My Gold! was launched followed by Lady Million Merry Millions! in 2015.[25][26] Others include Lady Million Privé (2016),[18] Lady Million Lucky (2018), Lady Million Empire (2019),[27] Lady Million Fabulous (2021),[28] Lady Million Royal (2023).[21] Along with this 1 Million and Lady Million fragrances have been launched in collaboration with Monopoly and Pac-Man.[29][30]
Launched include Olympéa which was launched in 2015 and has since had variations Olympéa Aqua (2016),[31] Olympéa Legend (2019),[32] Olympéa Blossom (2021),[28] Olympéa Solar (2022)[33] and Olympéa Flora in 2023.[34] Fame was launched in 2022 with an ad campigan featuring actress Elle Fanning and in 2023 Fame Blooming Pink was launched.[35][36] "Phantom" was launched in 2021.[28] Invictus was launched in 2013 and followed by Invictus Legend (2019),
