The ROG Xbox Ally is a handheld gaming computer and handheld game console[1] co-developed by Asus and Microsoft, and manufactured by Asus as part of the Republic of Gamers (ROG) and Xbox brands. A successor to the Asus ROG Ally, it was released on October 16, 2025.[2]
With the start of pre-orders on September 25, 2025, the prices in the European Union were officially confirmed: €599 (US$599.99) for the standard version (ROG Xbox Ally) and €899 (US$999.99) for the higher-end ROG Xbox Ally X.[3]
History
Images of the device, then known under the codename "Project Kennan" (and referred to by some outlets as the "Asus ROG Ally 2", under the presumption that it was a Microsoft-branded variant of an ROG Ally successor), were leaked by the U.S.