Quechua (, or ; ) is the trademarked French brand for the hiking and camping apparel and equipment marketed mostly by the French company Decathlon.[2]
History
A group of nine Decathlon employees created the brand in 1997 in Domancy, France.[3]
In the spring of 1998, the group launched its first products, geared towards hikers and campers, in all Decathlon stores.[4] The brand's design center is in Sallanches, near Mont Blanc. Its name derives from the indigenous Quechua people of the Andes and their language.
The first Technical Partnership contracts were signed in 2002. A year later, the company joined the top 10 largest global brands in mountain gear. Publication of the first consumer magazine, covering mountain topics, called Chullanka ('snowed summit' in the Quechua language).