Quavers are a British deep-fried potato-based snack food produced by Walkers, originally launched by Smiths in 1968. The name comes from the musical note, quaver, as both the note and the crisp have a curly shape.
History
Quavers were originally made by Smiths in their factory on Newark Road in the Bracebridge area of Lincoln in 1968. It launched with the advertising slogan "you get a lovely lot of Quavers in a bag", described as "curly potato puffs".[1] The brand was originally sold in cheese and smoky bacon flavours, but over the years flavours like Spicy Beef, Sweet and Sour, Prawn Cocktail, and Ketchup were also part of the range.
The packaging brand name had changed from Smiths to Walkers in 1993.[2]