Publicis Sapient is a digital consulting company belonging to Publicis Groupe, with 20,000 people and over 50 offices worldwide. It was originally established as Sapient in Cambridge, Massachusetts in 1990.[2][3] In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion. It remains headquartered in Boston, Massachusetts, and as of February 2015, the leadership is retained.[4]
In 2016, the company merged two of its divisions, SapientNitro and Razorfish, to form SapientRazorfish, which was led by Alan Wexler.[5] A few years later, in 2019, SapientRazorfish and Sapient Consulting were consolidated into one brand, Publicis Sapient,[6]