Proraso is a personal care and grooming brand owned by the Italian company Ludovico Martelli srl. The brand includes men's barber supplies and scented shaving products,[1] and consists of five different product lines aimed at the general public and a "Pro" line aimed at professional barbers, which contains three variants. The Proraso pre-shave cream has been in production since 1948.[2]
In 2009, the company's turnover was €36,000,000 ranking sixth in the national market in producing rapid foams, third for shaving cream with brush, and first for pre- and aftershave creams.[3] In 2017, the turnover marks an all-time high, reaching 61 million euros, an increase of 18% compared to the previous year.[4]
Products
The Proraso brand includes five main product lines, four of which are marketed internationally.[5]