Primondo is the holding company for all mail order brands of Arcandor AG.
The mail order line of Arcandor AG (previously KarstadtQuelle AG) has been called “Primondo” since 1 March 2007. Primondo itself is a holding company, which does not appear as a brand for the end customer. Primondo is rather a house of brands in the universal and specialist mail order business. Well-known examples are Quelle, Hess Natur, Bogner Homeshopping or Baby Walz. Since June 2007, the teleshopping channel HSE24 has also been part of the Primondo Group. More than 23,000 employees work for Primondo in 23 different countries. On June 9, 2009 the company filed for bankruptcy.[1]
Business units
Mail retailer: Quelle is the mail order company famous far beyond the German border for universal mail order business services. In 2006, Quelle and its 14 foreign subsidiaries, the division Foto Quelle, Profectis and SB-Großhandel (self-service wholesale) generated an annual turnover of € 2.5 billion. A total of 8,000 employees currently work in this division.
Specialty mail order: A total of 17 brands can be found under the umbrella of Primondo in the specialist mail order business and are represented by 4,100 employees in 12 different countries.