President's Choice Financial, commonly shortened to PC Financial, is the financial service brand of the Canadian supermarket chain Loblaw Companies.
Two different wholly owned subsidiaries of Loblaw Companies provide services under the President's Choice Financial brand: personal banking and Mastercard credit card services are provided by the federally chartered[1] President's Choice Bank, and insurance is provided by PC Financial Insurance Brokers.
In December 2025, it was announced the Toronto-headquartered Equitable Bank (EQB) had entered into a definitive agreement to acquire PC Financial from Loblaw Companies. The acquisition was valued at $800 million and includes President's Choice Bank, PC Financial Insurance Agency Inc, PC Financial Insurance Brokers Inc, and other affiliated entities.[2]
Services
Bank Machines (ATMs)