Power Wheels is a brand of battery-powered ride-on toy cars for kids ages one to seven years old. Power Wheels ride-ons are built with kid-sized, realistic features – in some cases, real working features like FM radios, opening/closing doors and hoods, and both forward and reverse motion.
History
The product itself was created by an Italian company, Peg Perego, which started in 1949. Peg-Perego eventually began using gel cell batteries in their wheeled machines, and the product line was launched.[1] The Power Wheels brand name dates back to 1984, when San Francisco-based toy company Kransco acquired Pines of America, makers of battery-powered vehicles for children. Kransco renamed the line "Power Wheels".
In 1994, the Power Wheels Line was bought by Mattel, who placed it under their Fisher-Price subsidiary.[2]
In 1999, Fisher-Price announced the