Postobón, S.A. is the largest Colombian beverage company, and also one of the largest in South America. The company has a wide portfolio of products that includes soft drinks, fruit juices, bottled water, tea, an energy drink, and coffee.
It has created soft drinks such as "Manzana Postobón", an apple-flavored soda, and its most popular "Colombiana", a cola champagne. Additional flavors of Postobón soda beyond apple include grape, orange, pineapple, and lemon.
Postobón has expanded its product line by including bottled water and boxed juices; the latter are currently sold under the brandname Hit.
History
On October 11, 1904, Gabriel Posada and Valerio Tobón (the company's name being a portmanteau of their last names) started to produce soft drinks. Soon after, in Medellín, Colombia, their first product, called "Cola-Champaña", became very famous in bars, stores, social clubs, and homes. This product was distributed in a wagon pulled by a donkey; because of geography the company could not distribute its products throughout all cities and towns. At this stage, Posada and Tobón decided to open two factories; the first was opened in 1906 in Manizales and the second in Cali the same year. Since that time, Postobón products have appeared throughout Colombia.