Athletes sponsored by PONY included Pelé, Dan Marino, Bob McAdoo, Nick Galis, Earl Campbell, Franco Harris, Lawrence Taylor, Willie Stargell, Reggie Jackson, Pete Rose, David Thompson, Spud Webb, Darryl Dawkins, Wilson Chandler, and Paolo Rossi. The PONY brand has a strong heritage in boxing, endorsing Muhammad Ali, George Foreman, Larry Holmes, and Leon Spinks.
Collaborations includes 5Preview, Applebum, Art Comes First,[8] Colette (boutique),[9] Dee and Ricky, Foot Patrol, Ricky Powell, JackThreads, Mark McNairy, Michael Michalsky, Ronnie Fieg, Rothco, The Smiley Company, UBIQ and Ricardo Pérez.[10]
Originally PONY was known for producing athletic shoes. The company expanded its offerings to include sports clothing, producing streetwear. As a result, PONY has partnered with and been endorsed by non-athlete celebrities including Snoop Dogg, who in 2005 launched his Doggybiscuitz range.[11]
In sportswear, PONY also designed several football kits since the 1990s, including clubs such as Oldham Athletic, Huddersfield Town, Dundee United, West Ham United, Hearts, Motherwell, Tottenham Hotspur, Coventry City, Southampton, Luton Town and Norwich City, Chile's Colo Colo, India's East Bengal,[12] Mexico's Puebla, Club León, and Santos Laguna, among others.
PONY designed the kit for Paris Saint-Germain F.C. in 1977. PONY in the 1990s signed a Long Complexing brand deal trust with the Royal Spanish Football Federation for supplies any regional and territorial federations, comprising the different Autonomous communities and cities since 1994 (until 2000 years. PONY's endorsements include NFL star Randy Moss, who had his own line of American football cleats developed.[13] In basketball, PONY signed a deal with the American Basketball Association (ABA) in 2007, becoming the official shoe provider for all ABA players.[14]
