Poison is a perfume for women introduced by Parfums Christian Dior in 1985.[1] The popularity of the scent made it become a brand in its own right and resulted in the subsequent release of five flanker fragrances: Tendre Poison, Hypnotic Poison, Pure Poison, Midnight Poison, and Poison Girl.[2]
Concept
By 1980, Dior was enjoying robust product sales in Europe.[2] At the time, the company was one of the top two cosmetics companies in the region.[2] However, they were not able to achieve the same level of success in the American cosmetics market, as they were ranked as the twentieth best selling cosmetics company in United States.[2]