World distribution
Pocky is a very popular treat in Japan, especially among teenagers. In bars, it is sometimes served with a glass of ice water or milk. [2] It also has a significant presence in other Asian countries, such as China, South Korea, Thailand, Indonesia, the Philippines, Laos, Malaysia, Singapore, Hong Kong, Taiwan, India, Burma, Brunei and Vietnam.[3] In Malaysia, Pocky was sold under the name "Rocky" for five decades. It was rebranded under the name "Pocky" in 2014, along with a new package design and slogan. Commercials featuring Malaysian singer Yuna, also began to air in 2015 in order to give brand recognition and a sales boost.[4][5]
In Europe, Pocky is produced under license by Mondelēz International and sold under the name "Mikado" in Austria, Belgium, France, Germany, Greece, Italy, Ireland, Luxembourg, Spain, Switzerland, the Netherlands and the United Kingdom.[6] "Mikado" can be found at most supermarkets and many international food stores. The name comes from the game of the same name. It is played with thin & long sticks, hence the name. In Turkey, Pocky is produced by Ülker and Şölen, under Biskrem Bi'stik and Biscolata Stix name.
In the United States and Canada, Pocky can be found in Asian supermarkets and the international section of most large supermarkets; such retailers include World Market, H-E-B, Wegmans, Kroger, Jungle Jim's International Market, Costco, Walmart (in the Asian foods aisle), some Target stores, some Walgreens, Meijer, Fiesta, Barnes & Noble, and anime convention dealers' rooms. In the United States, Pocky is marketed both by LU (in chocolate and peanut butter flavors), and by Ezaki Glico's American division, Ezaki Glico USA Corporation (in chocolate and strawberry flavors).
In Australia and New Zealand, it is usually sold in Asian convenience markets, along with other Asian foods and products. Like the United States and Canada these are also widely available in the international sections on the Asian food aisles of most supermarket chains. Specialty importers also exist in Australia and New Zealand.
In 2020, Pocky was certified by Guinness World Records as the "largest chocolate-coated biscuit brand" after hitting over 500 million dollars in sales in the past year.[7]
