Pocket Coffee is a brand of the Ferrero company for a chocolate confectionery, sold internationally. First marketed in Italy in 1968, each Pocket Coffee is an individually wrapped shell of dark chocolate containing liquid espresso.[1] As with Ferrero's Rocher, Mon Chéri, and Raffaello, production limits sales from November to April.[2]
William Salice, assistant to Ferrero's owner, Michele Ferrero, conceived the product in the early 1960s after noticing no bars at Italy's then relatively new Autogrills, a proprietary eponym synonymous with Italian highway rest stops. Ferrero conceived a product for anyone working long hours, e.g., truck drivers. Michele Ferrero conceived the slogan: "the energy of chocolate and the charge of coffee".[3]