Playtika Holding Corp. is an Israeli digital entertainment company specializing in the development and publication of mobile games. In 2021, Playtika had over 35 million monthly active users.[2]
History
The company was founded in 2010 by Robert Antokol and Uri Shahak (son of former Chief of Staff of the Israel Defense Forces and Israeli Minister Amnon Lipkin-Shahak).[3] In May 2011, the company was bought by Caesars Entertainment Corporation.[4] Antokol remained the CEO of Playtika, and the company remained an independent unit within Caesars.[5]
In July 2016, the company's operations were acquired by a Chinese consortium,[6]