Operations
Virtue Fusion is Playtech's bingo platform. The platform, which was acquired in 2010, has been enhanced by the purchase of ECM Systems in 2016.[38]
iPoker is Playtech's poker platform. It was implemented in the UK by casino game designer Geoff Hall, inventor of Blackjack Switch and currently has more than 60 members of staff.[39] The network works using a skin-based system. This simply means that each site on the network has its own skin of the underlying poker interface; the lobby, table layout and design are all exactly the same. However, each site can apply its own colour scheme and branding. Most importantly in order to maintain the liquidity needed to operate a successful poker network, each of these skins shares the same player pool. As of April 2014 the network had 30 active skins.[40]
Playtech BGT Sports, a majority-owned subsidiary of Playtech, provides sports betting software and technology to bookmakers. It was formed through the 2016 acquisition of Best Gaming Technology GmbH, which was then merged with Playtech's existing sports businesses.[41] As of 2016, its software powers approximately 27,000 self-service betting terminals for operators such as Ladbrokes, Paddy Power, and OPAP.[42][43][44]
In April 2022, Playtech announced a TV game content and production partnership with Entains British betting and gambling company Ladbrokes.[45]
In April 2022, Playtech announced a content agreement with online igaming software provider CT gaming, allowing the release of the company’s content via the Playtech Open Platform.[46]
In December 2024, Playtech transitioned its Estonian infrastructure from in‑office servers to GDC’s EN 50600-certified data centre in Tallinn. The facility is powered entirely by renewable energy (solar, wind, hydro), significantly improving energy efficiency and aligning with the company's environmental goals.[47]
In March 2025, Playtech entered a long-term partnership with Progress Play, designating Playtech as its exclusive bingo provider. Progress Play became the first white-label network to adopt Playtech’s next-gen bingo platform (launched December 2024), benefitting from its vast B2B liquidity and hosting over 120 UK gambling sites. Playtech supported Admiral Casino UK in launching a new Virtue Fusion-powered bingo platform, in partnership with Greentube.[48]
