Play More is a Belgian premium television service owned by Telenet, the Belgian division of Liberty Global. Prime launched together with its sister service Prime Sport (later Sporting Telenet and now Play Sports) on September 3, 2005 and replaced the Canal+ Flanders television channels.[1] The service offers multiple film channels with Belgian and international productions many of which are television premières.
The service launched with five channels and a timeshift version of the main channel. Starting March 2015, all channels are broadcast exclusively in HD, the timeshift version PRIME Star +1 has thus been closed down. The channels are only available on Telenet and its Yelo Play service with the Play More package.
On 13 December 2016, Prime was rebranded as Play More, with a SVOD service and the new channel Play More Black.
On 1 January 2019, Play More Cinema merged with Play More Series, and Play More Relax merged with Play More Select.
On 1 June 2020, Play More Relax / Select will be closed, merged in Play More Kicks.
On January 28, 2021, all three channels rebranded under the Play name. Alongside the rebrand, the channel also unveiled a new on-air imaging.