Models
The PINK brand has its own spokesmodels that serve as brand ambassadors. Zuri Tibby became the brand's first spokesmodel of color in 2016.[34]
PINK has a college line that focuses brand recognition through public university athletics, started in 2008 under the leadership of Richard Dent.[19] The company has partnered with both MLB and the NFL[19] for lines launched by Prinsloo as well as then Angels Chanel Iman, Erin Heatherton, and Candice Swanepoel.[42][43][44] Since then, spokesmodels, including Hosk and Jessica Hart, have attended sporting events to promote joint ventures with MLB and the NFL.[45][46][47]
Starting in 2010,[48] the brand marketed their product line at spring break parties,[49][50] often hosted by a pair of female models (including Behati Prinsloo, Chanel Iman, Elsa Hosk, Rachel Hilbert, Sara Sampaio, and Devon Windsor) and a male guest such as Alexander Ludwig,[51] Nick Jonas,[52] Cody Simpson,[53] or Diego Boneta[54]
The brand, via a "PINK Nation" campaign, has also promoted their products with campus bashes featuring popular performers, as in 2014 with Iggy Azalea at University of Nevada Las Vegas.[55]
Additional models appeared at events for the brand, including Taylor Marie Hill,[56] Emily Didonato,[57] and Jessica Strother[54] as well as the celebrity Ashlee Simpson.[58]
Kylie Bisutti, a former Victoria's Secret model, headlined several Pink to Purpose events from 2013 to 2015, and since 2018. These events, unrelated to the retailer, are described as an encouragement for women "to leave the PINK lifestyle to find PURPOSE!" Bisutti perceives her past as "being at the pinnacle of the PINK lifestyle of fake, broken relationships".[59][60]
PINK was central to the controversy around longtime L Brands Chief Marketing Officer Ed Razek's 2018 interview with Vogue, in which he spoke out against the inclusion of plus-size and trans models in the Victoria's Secret Fashion Show specifically, and the Victoria's Secret business model, generally. In August 2019, the first openly transgender model, Valentina Sampaio, was hired to work for PINK;[61] Razek's resignation was announced just days later.[61]
Victoria's Secret Fashion Show
There has been segment for PINK in the annual Victoria's Secret Fashion Show from 2006 to 2018, the final year of the original show. A PINK segment also appeared in the 2025 Victoria's Secret Fashion Show, during which K-Pop girl group TWICE performed.
In 2007, the brand held an event featuring spokesmodel Miranda Kerr, alongside Jessica Stam and Rosie Huntington-Whiteley. The company ran a contest called "Pink Road Trip to the Runway", awarding a spot in the 2007 fashion show to winner, Katie Wile.[63]
The Fashion Show runway segment for PINK was initially accompanied by recorded music from popular artists. From 2010 through 2018, the PINK runway segment featured live performances by widely recognized music acts. Katy Perry was the first live performer for the PINK runway at Victoria's Secret Fashion Show 2010, performing a medley from her recently released Teenage Dream album, in addition to performing "Firework" in a segment for the main Victoria's Secret brand.
In 2012, Justin Bieber performed during the Pink segment of the fashion show, while the notorious bicycle corset, featuring only handlebars with streamers, was modeled by Jessica Hart.[64]
