Picnic is a brand of chocolate bar consisting of milk chocolate and peanuts, covering chewy nougat, caramel, biscuit and puffed rice. Manufactured by Cadbury, Picnic bars are lumpy in shape. It is sold in a number of countries around the world. The British, German, Irish and Indian versions differ from the Australasian version in that they also contain raisins.
History
The MacRobertson Picnic bar was first released in Australia in 1950 (also released in Great Britain by Fry in the 1950s).[1] In 1967, Cadbury acquired MacRobertson Chocolates, a well-respected Australian confectionery manufacturer founded in 1880. The move gave Cadbury another major manufacturing base on the Australian mainland - at Ringwood in Melbourne, Victoria. It also added a range of unique confectionery brands, including Old Gold (launched in 1919), Picnic, Cherry Ripe (created in 1924) and Freddo Frog (created in 1930), which were household names.[2]
In April 2009 Cadbury altered the weight of the standard Picnic bar from 50 grams down to 48.4 grams. Again in August 2014 Cadbury altered the weight of the standard Picnic bar down to 46g in Australia, with a noticeable