The Perthshire Advertiser (originally the Perthshire Advertiser and Strathmore Journal)[3] is a tabloid newspaper, published by Reach plc, in Perth, Scotland. The PA, as it is commonly known, comes out twice a week, on Tuesday and Friday.
Beginning life in 1829, as the Strathmore Journal, and published in Coupar Angus, the 'Strathmore' was renamed the ''Perthshire Advertiser and Strathmore Journal. C''osting 7d and comprising four densely packed pages, it was issued on Thursday mornings.[4]
The paper's price was reduced to fourpence halfpenny on 8 September 1836 and dropped a further penny in 1855 as a result of the reduction in newspaper stamp duty.
In 1866, Samuel Cowan became the paper's printer and publisher, a role he maintained until 1907. The paper dropped its price to 3d in 1870 and in 1873 it began to publish three times a week – on Monday, Wednesday and Friday.[4]
Publication days were changed from Wednesday and Saturday to Tuesday and Friday on 1 March 1977.