PerfectHome was a rent-to-own retailer operating across Great Britain. It enabled customers to pay weekly for household and electrical goods.
History
The business was established on 30 October 2006, selling furniture, entertainment devices, appliances and technology. Customers who buy products from PerfectHome on a pay weekly basis enter a hire purchase agreement with the company, which charges a representative APR of 69.5% APR to 119.9%.
In 2011, American lease-to-own company Aaron's, Inc. bought a minority stake in PerfectHome, valuing the company at £87m.[1]
In 2016, PerfectHome launched a £4m advertising campaign featuring a talking cat, co-created with Wallace and Gromit creators Aardman Animations.[2]
In early 2018 PerfectHome saw interest from a number of potential buyers, and in June 2018 the business was sold to Brixworth Investments (UK) Ltd., an affiliate of Elliott Advisors (UK) Limited.[3]