Pepsi Beats of the Beautiful Game is a compilation album that features various artists. The album was released on June 9, 2014, ahead of 2014 FIFA World Cup that kicked off June 12 in Brazil.[5][6]
The largest music, film and football collaboration in Pepsi's history,[7] with 11 short films by "dynamic" directors including Spike Lee, Idris Elba, Indrani Pal-Chaudhuri, Diego Luna, Jessy Terrero, and Andy Morahan among others. "This visual album is a celebration of different artistic talents...elevating these artforms to an equal plane and showcasing them on a global level," said Frank Cooper III, Chief Marketing Officer, Global Consumer Engagement, PepsiCo Global Beverages Group.[8]
"I was immediately attracted to 'The Game' because I can identify with its theme of overcoming challenges and finding your voice. It's a very important message and I'm honored to partner with Pepsi on a project that brings the worlds of music, sports and film together," says Kelly Rowland.