Peanut Butter & Co.

Peanut Butter & Co. is a peanut butter brand based in New York City. Founded in 1998 by Lee Zalben,[1] from 1998 to 2016, the company operated a sandwich shop in Greenwich Village,[2] which sold gourmet peanut butter sandwiches for $5.[3] The company by 1999 was selling a line of peanut butter to supermarkets featuring ten "all natural" flavors and from peanuts grown by farmers in the United States.[4] In 2005 the company published The Peanut Butter & Co. Cookbook.[5]

History

Founder Lee Zalben graduated from Vassar College in 1995[6] and after a short time in the advertising and publishing industries he opened the Manhattan store on December 21, 1998. Zalben has stated that he began working with peanut butter due to a childhood love of it.[7][8] From 1998 to 2016, the company operated a sandwich shop in Greenwich Village, New York City.[9][10] Its menu primarily consisted of peanut butter sandwiches and other items made with peanut butter,[11][12]

Products

It sells peanut butter, spreads, powders, and snack items.[17] By 1999 it was selling a line of peanut butter to supermarkets featuring ten "all natural" flavors and from peanuts grown by farmers in the United States.[4] A decade later, the company also sold flavors like White Chocolate Wonderful and Cinnamon Raisin Swirl in around 15,000 supermarkets in the United States.

In 2010, the restaurant sold a lunchbox special - options for sandwiches included whole or white bread, crunchy or smooth, crusts on or off, type of preserves, etc. There were also items such as flavored milk, "ants on a log," and other "food as nostalgia" items. Each sandwich was available in a dozen varieties, with ingredients such as bacon, honey, and banana.[14] Former sandwich items have included spicy peanut butter on The Heat is On, which also had grilled chicken and pineapple jam.[18] Others were Et Tu Peanut Butter with romaine and anchovies, and Movie Night with M&M's and popcorn.[19]

See also

• List of restaurants in New York City

External links