Peak Performance is a Swedish sports clothing brand specializing in ski and hiking clothing. The brand was founded in 1986, in Åre, Sweden, and is headquartered in Stockholm, Sweden.
The company's name "Peak Performance" reflects the brand's focus on creating technical apparel for performance in a variety of skiing conditions including freeride,[1] piste,[2] and freestyle.
History
The brand was founded in 1986 by professional skiers Stefan Engström, Peter Blom and Christer Mårtensson in Åre.[3]
In 1998 it was bought by the Danish company Carli Gry International, later part of the IC Group.[4]
In 1999, the brand relocated its headquarters to the Frihamnen port area of Stockholm, Sweden, where its global design teams are based.