Peace is a Japanese brand of cigarettes, currently owned and manufactured by Japan Tobacco. The brand is produced exclusively in Japan.
History
In January 1946, a 10-pack version of Peace cigarettes was released by the Japanese Ministry of Finance's Monopoly Authority. The name and design of the new issue were publicly offered as "New World," but "the Peace" was then adopted from the difficult manufacturing technology. The Peace brand was originally released as a memorial for peace in 1920, after the end of World War I, but sales eventually ceased. The current version, "Hope" has no affiliation with the pre-war variant. The current variant was released in hopes of a dream and with hope for a peaceful future in the confusing period after World War II.[4]
The variant made by the Japan Monopoly Authority uses native Higashiyama leaves from the Japanese city of Ichinoseki of the Iwate Prefecture, which is different from the current Virginia blend.
Peace's logo was designed by Raymond Loewy, an U.S. industrial designer who also worked on the pack design of Lucky Strike, in April 1952.[5]