Pascall is an Australian and New Zealand confectionery brand owned by Mondelēz International. Originally, the company started as James Pascall, a British manufacturer of sugar confectionary in 1866. In 1923, Pascalls joined forces with Cadbury and its sister business J. S. Fry & Sons to setup a factory in Tasmania to build a factory to produce all three companies products. The original British firm was purchased by Beecham Group in 1959 and was merged with its existing confectionery firm R S Murray. The Pascall Murray business was purchased by Cadbury in 1964, but the remnants of the UK Pascall business was sold to Tangerine Confectionery in 2008.
Original company
James Pascall was born Croydon in 1838, the son of a baker and confectioner.[1] Pascall initially worked as a salesman for Cadbury, but in 1866 he set up a small shop in Wells Street off Oxford Street with his brother Alfred.[2][1]