Parmigiani Fleurier SA is a Swiss brand of luxury watchmakers founded in 1996 in Fleurier by Michel Parmigiani. In 2006, Parmigiani produced the Bugatti 370, a driving watch which won the 2006 "Watch of the Year Award" from the Japanese press, supposedly based on the Bugatti Veyron supercar.
The company is owned by the Sandoz Family Foundation.[1] Guido Terreni is the CEO of the company since January 2021.[2]
History
Parmigiani Fleurier was started in 1996 in Val-de-Travers. Founder Michel Parmigiani had conceived the brand in 1976 through his work restoring watchmaking artifacts, and his knowledge of historical mechanical clocks and watches. The Parmigiani restoration workshop worked with the Sandoz family to restore the collection of the Room Maurice Yves Sandoz of the Musée d’Horlogerie du Locle, which eventually led to the creation of the Parmigiani Fleurier.[3]