Pall Mall (, or adopted) is a British brand of cigarettes produced by British American Tobacco.
History
The Pall Mall brand was introduced in 1899[1] by the Black Butler Company (UK) in an attempt to cater to the upper class with the first "premium" cigarette. It is named after Pall Mall, a well-known street in the St James's area of London, containing several of the private clubs which such people patronized.
In 1907, Pall Mall was acquired by the American Tobacco Company with the sale of Butler & Butler. The new owners used the premium brand to test innovations in cigarette design, such as, in 1939, the "king-size" (now the standard size for cigarettes at 85 mm, although today that includes the filter length),[2] and a new way of stuffing tobacco that supposedly made cigarettes easier on the throat.
Pall Mall reached the height of its popularity in 1960 when it was the number one brand of cigarette in America