The Packard Executive was an automobile produced by the Packard-Clipper Division of the Studebaker-Packard Corporation in 1956. It was built to fill a perceived price gap between other Packard models.
The cars extremely short production year was caused by the closure of the Detroit factory, where it was built, in June 1956.
Introduction
The Packard Executive was introduced on March 5, 1956, to fill a perceived price gap between the prestige Packard Patrician line and the new Clipper marque, which was in its first year as a separate marque. In previous years, Clipper models had been Packards. The most expensive Clipper, the Clipper Custom, listed at $3,065 for the 4-door sedan. The Packard Executive sedan retailed for $3,465, the Executive 2-door coupe $3,560,[1] while the top-of-the-line Patrician sedan sold for $4,160.
The Executive was marketed with the invitation to “enter the luxury car class now—at a modest investment,” and was aimed at "the young man on the way up."