Promotora de Informaciones, S.A. (PRISA) is a Spanish media conglomerate headquartered in Madrid, Spain. It is one of the largest media companies in Spain and in Latin America, producing a wide variety of educational, cultural and informative content. PRISA owns a portfolio of newspapers, magazines, radio stations, and television networks. The majority subsidiaries and brands of the company are El País, Los 40, and Santillana.
History and profile
The PRISA group was founded in 1972[3] The company was established as part of the Spanish transition towards democracy. by Jesús de Polanco, who was the major shareholder and the president of the company until his death on 21 July 2007.[4] The other founder was José Ortega Spotorno, the son of the philosopher Ortega y Gasset. The son of Jesús de Polanco, Ignacio Polanco, succeeded him as the president of PRISA.[4]
In 2006, the share of the group in the Spanish press market was only 15%.