PRIM is a Czech trademark for a range of watches. The serial production started in 1957, thus Czechoslovakia has become one of only twelve countries in the world capable of producing wrist watches.[1] Since 2001, the brand was used by the two Czech watches manufacturers (Elton hodinářská and MPM-Quality), which was subject to the long-standing lawsuits. However, in June 2025 MPM-Quality purchased the Elton, thus combining all parts of the Prim brand under one management.
Some more expensive models have watch movements of their own production and some contain movements of foreign manufacture (Japanese or Swiss). The company has three branches in: Frýdek-Místek, Nové Město nad Metují and Prague 1.
History
In 1949, the subsidiary of company Chronotechna Šternberk was established in Nové Město nad Metují, specializing in the production of personal watches (wristwatches and pocket watches). The first prototype watches were made in 1954 and were marked 'Spartak', the 'PRIM' brand was registered in 1956, the serial production started in 1957.[1] It was the only manufacturer of watches in Czechoslovakia