Russian State TV and Radio Company «Ostankino» (Russian: Российская государственная телерадиокомпания «Останкино» — formerly All-Union State Television and Radio Broadcasting Company) is the state broadcasting organization that managed part of the state television and radio broadcasting in Russia from December 27, 1991, to October 12, 1995.[2][3][4][5][6]
History
According to a Kommersant article dated 29 April 1995, "In the fall of 1992, a commercial directorate was created at Ostankino (ORT), which demanded that the studios enter into contracts with advertisers. The studio directors began to report not to the editor-in-chief of the TV company, but to the commercial one. At the same time, the concept of "currency advertising" ($5000 per minute) was introduced. This only increased the income to the television company's shadow fund, since the studio took money from currency advertisers as from ruble advertisers, but for this service it was necessary to pay extra in cash. The then commercial director of "Ostankino" Nikolai Chernonog did not like this at all, but he was not able to control the situation. It did not change even after accredited advertising agencies appeared at the television company: Premier SV, "Blik Communications", "Aurora", "Lot" and the