Osaic, formerly known as Advisor Group, is an American wealth management firm. The firm serves approximately 11,000 financial professionals[1] and over 250 financial institutions managing more than $700 billion in assets.[2] While Osaic was initially a network of independent broker-dealers, in 2023, the company began the process to integrate all the firms under the Osaic brand and service platform, which it completed in early 2025. Osaic also has four Advantage Companies: Highland Capital Brokerage, Ladenberg Thalmann & Co., Inc., Ladenberg Thalmann Asset Management, and Premier Trust.
Though its headquarters is in Scottsdale, AZ, the firm has locations across the U.S. including Oakdale, MN; La Vista, NE; New York, NY; Jersey City, NJ; and Atlanta, GA. Osaic is a portfolio company of Reverence Capital Partners.
History
Early History & AIG Era (1988-2016)
The firm was originally founded in 1988 as SunAmerica Planning Centers, Inc., with roots in a financial services firm in Baltimore, Maryland, established to assist clients with financial and retirement planning. In 1999, the company was acquired by American International Group