One Way or One Way Sport is a brand of sports equipment and apparel for cross-country skiing, alpine skiing and other outdoor sports. The company One Way Sport was established in 2004 by Andreas Bennert in Vantaa, Finland, to produce ski poles. It went bankrupt in 2018, and the trademark and patent rights were bought by Fischer Sports.[1][2][3][4] They currently make Nordic, cross-country, and alpine skis and poles as well as goggles, gloves, and other skiing textiles.