Olipop is a prebiotic soft drink produced in the United States. It is sold in over 65,000 retailers nationwide[1] and the company is valued $1.85 billion as of February 2025.[2] The drink's marketing claims that it improves gut health.[3]
The brand name Olipop is a portmanteau of the prebiotic fiber oligosaccharide (oli), and "pop", a common name for a soft drink in the United States.[4]
Ben Goodwin started developing a soft drink after leaving a
Olipop was founded in 2018 by Ben Goodwin and David Lester with an initial investment of $100,000, taken from the sale of Obi. The drink was first released in three flavors: ginger lemon, strawberry vanilla and cinnamon cola. It sold in 40 grocery stores in its first year, in Northern California, and reached $852,000 in gross revenue. They later became on sale in Target and Walmart stores. The company gathered $2.5 million in seed funding in 2019.[4] As of April 2023, there were 12 Olipop flavors; in April 2024, there were 16 at Olipop's website.
A series B funding round was carried out in 2022, which raised $39.7 million. Funders included Gwyneth Paltrow, Mindy Kaling, and the Jonas Brothers.[4] As of January 2023, Olipop raised a total of $55.4 million in funding.[6] Olipop reached $73.4 million in gross revenue in 2022,[4] a 223% year increase;[7] and it reached $100 million gross revenue in the first half of 2023.[4] According to Goodwin, sales of root beer Olipop has overtaken those of A&W.[6][7]
In 2022, Olipop created a banana cream flavor which was branded with Minions characters.[8] The drink is still produced today, albeit without the Minion or Despicable Me branding attached to it.
In 2024, Olipop collaborated with Mattel to create a new peaches and cream flavor themed around Barbie. The can sported a design showing different pieces of Barbie iconography. Like the banana cream flavor before it, after the promotion it became a mainstay flavor without the Barbie theming.
In 2025, the company raised $50 million in a Series C funding round, valuing the company at $1.85 billion. It had become profitable and its products were sold in over 50,000 stores.[9]
Also In 2025, Olipop, in Promotion For The SpongeBob Movie: Search For SquarePants, would release the soda flavor Pineapple Paradise, with the cans being sported with the character SpongeBob SquarePants in his pirate outfit he wore in the movie.[10] The promotion has currently not ended.
As of August 2025, Olipop has approximately 373 employees.[11] The workforce is remote.[4] Olipop offers a subscription which sends customers a box of drinks every few weeks.[12] Olipop is currently only available in the United States. Potential markets include Asia and Australia.[4]
Olipop has developed a variety of flavors:
