OK Mart is a Taiwanese convenience store chain established in 1988. As of 2023, the company has 748 stores across Taiwan. OK Mart is known for its strong selection of hot food items, including egg tarts, pearl meatballs, sesame balls, and tea eggs.[1] Additionally, its partnership with Shopee has made logistics one of its key advantages. As for store locations, OK Mart often chooses more remote areas, allowing for lower costs and cheaper rent.[2]
History
OK Mart was originally established in September 1988 as Zhongli Convenience Store Co., Ltd., and was a joint venture between Taiwan’s Feng Chia Group and the American chain Circle K. Circle K provided technical support, brand licensing, and consultancy services. Shortly after, the company was renamed Fu Chia Convenience Store Co., Ltd. Initially, its expansion strategy focused on Taipei and Keelung, adopting a “rural-to-urban” growth model, with all stores being company-owned. It wasn't until 1998 that the company introduced franchise opportunities, launching a commission-based franchise model followed by a licensing-based franchise system in 2005. These programs aimed to offer entrepreneurs low-risk, high-security, and stable-profit business opportunities, leading to a dual model of company-owned and franchised stores.