OCESA (formerly Operadora De Centro De Espectaculos S.A.[1]) is a Mexican concert promoter founded in 1990 by Alejandro Soberon Kuri.[2] The company organizes concerts, music festivals, and other live events. It is currently the largest music promoter in Mexico.[3] It is headquartered in the Hipódromo de las Américas in Mexico City, Mexico. OCESA is a subsidiary of Live Nation Entertainment and Grupo CIE.
History
In 1994, Bruce Moran, president of OCESA Presents, attempted to bring more foreign artists into Mexico. As part of this initiative, the company organized shows and concert tours with artists such as Pink Floyd, Paul McCartney, Madonna and Santana.[4]