Nobby's is Australia's largest nuts brand, manufactured by The Smith's Snackfood Company, the Australian snacks division of PepsiCo.[1]
Nobby's products are typically sold in supermarkets as well as pubs. Their beer nuts pack claims to have at least 97% Australian ingredients while their peanut pack reports that they are "packed in Australia with less than 10% Australian ingredients".[2]
Description
Nobby's Nuts was founded by Max 'Nobby' Noblet (1913–1995) in the 1950s.[3]
The brand is sold with a memorable double entendre tagline, "Nibble Nobby's nuts".[1] It began to be advertised on Australian television in the 1980s, using a combination of real-life and animated scenes.[4]
The Nobby's brand was introduced to the UK and Ireland in 2005, launching a distinctive range of nuts and crisps products targeting male consumers. The UK range is positioned as "Fun, blokey and all about flavour, Nobby's is a range of Peanuts and Cashews that delivers straightforward satisfaction with a distinctive sense of humour."[5] British advertising featured musician Noddy Holder, of the rock band Slade, frustrated that pub-goers misheard the brand name for himself.[6]
See also
External links
References
- Hugh Burkitt, John Zealley. Marketing Excellence: Winning Companies Reveal the Secrets of Their Success Wiley, 2007^
- Nobby's Salted Peanuts woolworths.com.au, retrieved 4 August 2021^
- 1957 "Nibble Nobby's Nuts" trademarked Australian Food Timeline, 19 September 1950