No. 5 the Film is a 2004 180-second short film directed by Baz Luhrmann and starring Nicole Kidman and Rodrigo Santoro. Karl Lagerfeld designed the costumes;[1] he also briefly appears in the film. It is part of a new breed of advertising crossover films known as branded content. It had a budget of US$33 million, financed exclusively by Chanel. The film is an extended television commercial for Chanel No. 5 perfume. The film was initially screened in many North American cinemas during the "Coming Attractions" section preceding the main feature. During the 2006 Christmas season, an edited 30-second TV spot was shown on primetime on many networks in Canada and the United States. Kidman was paid $3 million for her role in the advertisement.[2]